Branding - What It Is and What It Isn't

Host: Knapp Entrepreneurship Center at IIT

Date: Thursday, August 13, 2009

Time: 06:00 PM - 08:00 PM

Location: Technology Business Center Atrium, University Technology Park at IIT, 3440 South Dearborn Street, Chicago

Cost: Free (includes refreshments)

Instruction: Sign up via email

Contact: Jennifer Keplinger at keplinger@iit.edu

Our speaker, Bill McHenry, is founder and president of Entrepreneur Sales & Marketing. He provides a lively and interactive introduction to branding and the process it entails. His presentation will foster an increased understanding of how branding relates to your products, services and overall business, and what your brand strategy can mean to your bottom line. After more than 20 successful years in the corporate world and having held upper executive positions for corporations including 3M, Nestle, Brachs Confections and North

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