Emanuel Rosen: The GODfather of Social Networks

Host: Big Frontier

Date: Thursday, July 02, 2009

Time: 09:30 AM - 12:00 PM

Location: The Merchandise Mart Conference Center, 222 Merchandise Mart Plaza, Chicago

Cost: Free

Instruction: Sign up online

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In 2002 Emanuel Rosen appeared at a BIGfrontier event to discuss his new book, the Anatomy of Buzz.  At that time there were only a handful of books covering buzz marketing, and Rosen’s was deemed the most thorough and authoritative.  His efforts in identifying influencer hubs and utilizing people to evangelize messages formed the core that would become the word of mouth marketing initiative.  Emanuel said it first, however, paving the way for scores of other books and organizations wrapped around the subject.
 
As more and more forms of communications were entered into the marketplace, the ability for transmission of messages began to resemble Moore’s Law.  Where in the past an influencer would find an article and email it, that message can now be blogged about and fed through an RSS feed.  Add social networks with their groups, tweeting, the ability to instantly upload video on the fly, and you have the ability to shape opinion within minutes.  The Buzz in Rosen’s marketing thesis has reached symphonic levels.

Reserve your space to hear the original evangelist of Buzz discussing how his discovery has fared in this garden of communication Eden.  Reserve your place now – word’s out this event will fill up fast!
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