Interview with Don Schultz, Author of Media Generations

Host: Big Frontier

Date: Wednesday, January 07, 2009

Time: 09:30 AM - 12:00 PM

Location: The Merchandise Mart Conference Center, Chicago

Cost: Free

Instruction: Sign up online

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BIGfrontier's exclusive interview with Don Schultz, author of Media Generations. This book will be the essential guide for all media buyers and planners and product managers who want to understand how to craft media campaigns in this day and age. It's about new media forms that have emerged. BIG Research captured the data for us and Martin Block and I put together the book. This all grew out of the simultaneous media usage research that we started doing in 2002. BIG was very involved with the National Retail Federation, working with people like Wal-Mart, Target and Kohl's, trying to figure out what and when people would buy to forecast what kind of promotions they should do.
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