Understanding Buyer Customer Behavior: All About Your Relations with Your Customer

Host: SCORE Chicago

Date: Tuesday, June 16, 2009

Time: 08:45 AM - 12:30 PM

Location: SCORE/SBA Office in Citicorp Center, 500 West Madison Street Suite 1250, Chicago

Cost: $50 prepaid, $60 at door

Instruction: Sign up online or at door

Contact: 312-353-4540 or workshops@scorechicago.org

In this era of "relationship marketing" rather than transactional marketing of the past, it is critical to understand and implement the necesary components of effective communication to segments and targets as well as then position key buying issues to them based on well-developed knowledge of the things that differentiate targets within markets.
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