Understanding Buyer Customer Behavior: All About Your Relations with Your Customer
Host: SCORE Chicago
Date: Tuesday, June 16, 2009
Time: 08:45 AM - 12:30 PM
Location: SCORE/SBA Office in Citicorp Center, 500 West Madison Street Suite 1250, Chicago
Cost: $50 prepaid, $60 at door
Instruction: Sign up online or at door
Contact: 312-353-4540 or workshops@scorechicago.org
In this era of "relationship marketing" rather than transactional marketing of the past, it is critical to understand and implement the necesary components of effective communication to segments and targets as well as then position key buying issues to them based on well-developed knowledge of the things that differentiate targets within markets.
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